Engage. Develop. Enhance. That´s precisely what we do: We engage ourselves in your challenges; develop the right content for your target groups; and enhance the impact of your communications across all relevant channels. An organization without a focused strategy leaves its success to chance. This also applies to the communication strategy.
4.1. Communication Strategy Development & Review
Without a focused strategy an organization leaves its success to chance. That is tragic! Similarly, an organization cannot leave its communication process to chance. In a globalized flat world with fierce competition, it is critical that an organization stands out. Right positioning and clear messaging help curve out a distinctive place for oneself but is undoubtedly a challenging exercise. CSD designs and executes communications strategies for clients in government, private and development sectors on managing the most complex of challenges. With the advantage of a combined global reach with local knowledge CSD helps clients seize opportunities, manage crises, navigate market disruptions, articulate their brand, stake a competitive position, and preserve their competitiveness and stature in this crowded space.
4.2 Crisis Communication & Management
In today’s always-on 24/7 social media era, potentially damaging news travel faster than ever before. That’s why crisis communications is one of the most important functions of contemporary public relations. An effective crisis management strategy ensures that businesses, brands and those in the public eye are able to maintain a high level of trust and a positive relationship between themselves and the public.
…..As Warren Buffett famously said, “it can take 20 years to build a reputation and only five minutes to ruin it.”….
4.3 Reputation management
CSD specialises in reputation management and strategy development that enable clients to become future icons in their industries. CSD creates strategies which guide organisations in communicating in the longer term, through their choice of the most optimal actions, messages, communication tools and techniques. While developing reputation strategies, CSD subordinates them to the client’s key business goals by working collaboratively with the organisation’s management. To achieve the best outcomes, CSD is always precise about what, how and which tools organisations (and their products) should use to communicate with their audiences. Our strategies focus on corporate communication, corporate social responsibility, product communication, sponsoring, online communication, including social media, and content marketing activities, as well as on the employer branding area.
4.4 Media Relations
Media relations has always been an essential part of public relations. Whether it’s improving brand visibility, media planning, issuing & distributing press releases or pitching journalists with stories, CSD can provide all-round exceptional media relations services with local teams but at a global scale.
4.5 Organizational Communications
As your organization and culture changes to keep up with customer needs and market dynamics, it is essential to continue informing, inspiring, and involving employees. CSD partners with clients to assess, build and maximize their leadership and organizational communication efforts to ensure continued alignment with market demands.
4.6 Capacity Building
Communication is widely recognized for its strategic significance in organizations. For this reason, organizations need to have a dedicated communication team to thrive in their environment, whatever it may be. CSD provides several valuable services in this regard, beginning with supporting its client’s organization through every step of setting up an empowered communication department. CSD also develops an optimal interaction model that the communication department should strive to adopt in dealing with other departments within the organization, helping to ensure the consistency of internal and external communication with the overall strategy and objectives of the organization.
4.7 Analyst Relations
An organisation’s success and its corporate positioning can depend greatly on fruitful analyst relations. CSD can provide communication services and nurture relations with industry analysts to convey a company’s culture and demonstrate its value proposition to ensure the necessary visibility for it to thrive.
4.8 Organizational Communications
As your organization and culture change to keep up with customer needs and market dynamics, it’s essential to continue informing, inspiring and involving employees. We’ll partner with you to assess, build and maximize your leadership and organizational communication efforts to ensure continued alignment.
4.9 Capacity Building
Communication is widely recognized for its strategic significance in organizations. For this reason, organizations need to have a dedicated communication team in order to thrive in their environment, whatever it may be. CSD provides a number of valuable services in this regard, beginning with supporting its client’s organization through every step of setting up an empowered communication department. CSD also develops an optimal interaction model that the communication department should strive to adopt in dealing with other departments within the organization, helping to ensure the consistency of internal and external communication with the overall strategy and objectives of the organization.